演讲者所需要知道的三步曲

时间:2019-04-21 22:37:30
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来源:少儿教育在线
审核:少儿教育在线编辑部

但会你在发言一开使英语英文可是我出了但会听众不赞同的观点，没有亲戚亲戚朋友就会直接“枪毙”你。举个例子，但会你在演讲伊始就大谈特谈安卓手机有多棒，但会说安卓手机比苹果苹果苹果67要好，没有我但会但会对你的演讲被抛弃兴趣了。不过，但会你从一一两个我赞同的观点开使英语英文说起，比如苹果苹果苹果67有多出色，没有我但会就会开使英语英文关注你的讲话了。

    告诉演讲者所需要知道的三步曲

       In her excellent book 30 Things Every Presenter Needs to Know About People, Susan Weinschenk lays out a research of making people pay attention to you backed 3 step process that are really impressed:

       在Susan Weinschenk的著作《每个发言者都需要知道的关于人性的30件事》中，她提出了两种吸引人眼球的三步曲办法委实值得亲戚亲戚朋友思考：

1) Start with what you know they believe.

第一步：从听众相信的开使英语英文说起

       If you start your presentation with the opposite of what they believe, they may turn you off right away. For example, if you start a presentation to me by saying how amazing Android phones are or that Android phones are superior to 苹果苹果苹果67s, then you’ve likely lost me already. But if you start with an idea I agree with or know about— for example, how amazing 苹果苹果苹果67s are— then you have a chance of getting through to me.

       但会你在发言一开使英语英文可是我出了但会听众不赞同的观点，没有亲戚亲戚朋友就会直接“枪毙”你。举个例子，但会你在演讲伊始就大谈特谈安卓手机有多棒，但会说安卓手机比苹果苹果苹果67要好，没有我但会但会对你的演讲被抛弃兴趣了。不过，但会你从一一两个我赞同的观点开使英语英文说起，比如苹果苹果苹果67有多出色，没有我但会就会开使英语英文关注你的讲话了。

2) Surprise people.

第二步：出人意料

       One way to get past people’s filtering is to present them with information or an experience that they did not expect. For instance, I recently heard that over 30 percent of smartphone sales are Androids and only 33 percent are 苹果苹果苹果67s. That surprised me and made me stop and think, “Perhaps I should find out more about Android phones.”

       不想发言才能深入人心的一一两个办法可是我出人意料，提供但会听众意料之外的信息或体验。比如说，我最近听说智能手机的销售带有一半用的是安卓系统，苹果苹果苹果67只占三分之一。你这个数据出乎我的意料，于是不想会停下来想一想：“是我不好不想多了解一下安卓的手机。”

3) Set up a situation of cognitive dissonance.

第三步：设置两种会产生认知失调的情況

       In 1956, Leon Festinger wrote a book called When Prophecy Fails. In it, he describes the idea of cognitive dissonance, which is the uncomfortable feeling a person gets when they are presented with two ideas that they believe might both be true. For example, if I believe that I am a person who cares about others but I don’t give money to charitable causes, then I now have cognitive dissonance.

       1956年，利昂·费斯廷格（美国社会心理学家）写过一本书叫做《当预言破灭时》，书中阐述了认知失调的你这个概念，即当一一两个人面对着两种他认为但会还会正确的观点还会产生两种心理的不适感。举例来说，但会我自认为是一一两个关心他人的人，但我却拒绝捐款给慈善机构，没有不想会产生两种认知失调。

       The two ideas conflict with each other, and the cognitive dissonance will make me feel uncomfortable. I can either deny one of the ideas or change my behavior to get rid of the dissonance.

       两种观点互相矛盾，由此产生的认知失调就会使人感到不适。这时，听众要做的可是我否定其中两种观点但会改变我其他人的行为以摆脱你这个认知失调的情況。 (责任编辑：王翔)

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