公司战略与风险管理知识点

公司战略与风险管理知识点

　　the PESTEL model looks at the macro environment, using the following headings:

Political	The political environment includes taxation policy, government stability and foreign trade regulations.
Economic	The economic environment includes interest rates, inflation, unemployment, disposable income.
Social	The social/culture environment includes population demographics, social mobility, income distribution, lifestyle changes, attitudes to work and leisure, and levels of education.
Technological	The technological environment is influenced by government spending on research, new discoveries and development, government and industry focus of technological effort, speed of technological transfer and rates of obsolescence.
Ecological	The ecological environment, sometimes just referred to as ‘the environment’, considers ways in which the organization can produce its goods and services with the minimum environmental damage.
Legal	The legal environment covers influences such as taxation law, employment law, monopoly legislation and environmental protection laws.

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